Sometimes it’s nice to get something for nothing! Offering free shipping has been proven to increase sales and gain customer’s confidence in shopping at your site if they know that they will not be hit up with shipping fees in the end. Customers always commit to the price they see on an item but they may not like committing to the new total after they see the shipping fees.
A little trick to keep your customers happy and hold on to your shipping fees at the same time: if most of your items share the same shipping & handling fee amounts, try adding a flat rate to your item price? For example, you could add $5 to the price of your items. If that won’t work, try offering free shipping to all orders within the U.S. and maybe a flat-rate of $10 on all international orders since the international shipping costs can be too much to include into the item’s price. If you’re not in the habit of offering coupons or sales in your shop, this can be a great promotional tool for you to attract new and returning customers! Tweet it up and share the great news on your Facebook Fan Page.
Stats to back up your Free Shipping marketing campaign, from FreeShipping.org:
- 78% of online customers said prohibitive costs of shipping discouraged them from online purchases.
- 75% of people prefer to shop with online retailers that offer free shipping, compared to 61% in 2007.
- 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges.
- Nearly 60% of respondents said free shipping was a “very important” factor in their decision to shop online.
- 61 of the largest 100 online retailers offered free shipping as of the week of Monday, Nov. 10, 2008.
- 60% of respondents indicated that free shipping was a reason they were more likely to shop online.
- 90% of respondents said free shipping offers would entice them to spend more online.
- 72% of consumers said that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping.
The price may seem a little on the high side to you but the fear of losing a sale for a merchant is always combating our abilities to make solid business decisions. We already shown how it’s statistically proven to work, right? So why not try it? Your customers will be tickled-pink when they see that there’s nothing left to pay after the item’s cost and will consider it as if you had given them a free gift.