Yep, it’s time to start planning your holiday ad campaigns and getting those ideas flowing. To help put a fresh take on your ad campaign this year, I’ve put together this list of ad design tips along with a few examples.
These are great to brainstorm while taking time off from your shop during a PCS or during any slow months you encounter. If you’re a consultant for a company, you may have advertising resources available but if you’re a sole proprietor, like myself, you might be looking for ways to spruce up your marketing.
Also, be sure to tap into your MilSpouse network of friends to test-run these ads on. Normally, I don’t recommend getting family opinions for branding—as the owner knows their brand best—but in the case of advertising, you want outsider opinions as ads are made just for people like them who are outside of your niche and company. Advertising targets them more in a direct way.
1. Show Your Gift Wrapping
If you offer gift wrapping or gift-able items in your shop, why not show it? People like to see how the finished result will look. It makes it easier for them to commit if they can see exactly what they are getting. Display a box closed with a box open in front, showing how the item looks.
2. Make it About “Them”
A lot of time I see ads that are just a logo, a logo and tagline, or a logo over a product photo. But statistically, it’s the least effective method for advertising. Buyers want to see what they need and have you show them why they need it. Try putting your call-to-action or value prop as your main focus with a product being used by/on a model. Make it real for your buyers, avoid just putting yourself out there with no purpose behind it.
3. Go “Big”
A lot of blog ad spaces are just too small for business owners, indiepreneurs, and bloggers to effectively design an advertising campaign. Go for the larger ads and you’ll have the space you need to write your marketing copy and show off your work in action. Advertising is a return on investment so don’t be shy of the larger price tag. Larger ads have better ROI (return on investment) and are less likely to be a waste of your money. If a site doesn’t offer the size you need, contact them to ask to pay for a larger size or a skyscraper ad. You’d be surprised how many will take to your idea.
4. Hot New Fonts
Check out a font website for the latest fonts available for purchase or download that have a holiday feel to them. You wouldn’t reuse your ad from last year so don’t use that out-dated typeface either. Get something fresh to stand out and that fits with your branding’s style but also something you haven’t seen other’s use too much. When something like a font is over-used, it not only makes your brand design look less than unique but also mediocre.
5. Holiday Colors that Pop
Instead of choosing the typical crimson red and hunter green, think about your brand’s style—is it modern or cute or elegant?—and choose a holiday color scheme that fits. And make sure it “pops”. You want your colors to make your ad stand-out, not blend in with all the other crimson red and hunter green ads. You can even take your main colors and using some good ol’ color harmony to choose coordinating colors that can give your brand a festive look without straying too far from the original color way. Handmade folks, like Gussy, knows how to do it best because of the handmade community’s ingenious creativity.