Entrepreneur Spouses: Survey Says
We all love being the center of attention in our shopping experiences, let’s admit it. And when we have an opinion about something, well… that hard-headed military spouse attitude can get a whole lot accomplished! So if we like to give reviews and feedback about what we love and what we hate, give your customers the same opportunity!
Giving a Customer Satisfaction Survey may sound like a breeze but keep some key things in mind:
- Keep things anonymous for customers so they feel more open to talk about their opinions and experiences.
- Do not place a time limit on your survey… it’s just a survey, not a payment to be processed.
- Make it very clear that you or anyone will not be using their information to SPAM them.
- Sometimes opportunities/experiences did not happen, include “other” or “N/A” as option for each question.
- Leave a short answer area for customers to leave you a Testimonial.
- Include open ended questions as well, like: ”What other items would you like to see in our store?” or ”What could we have differently to make your shopping experience more pleasant?” or ”Share your idea with us!”
- As well as Yes and No questions, like: “Would you shop with us again?” or “Would you recommend us to your friends and family?” or “Was this a gift for someone?”
- Key points to cover: quality, accuracy, condition upon arrival, customer service, communication, checkout process, payment methods and the shop overall.
- Perfection is unattainable as long as you are human, try these ratings on for size: Very Unsatisfied, Unsatisfied, Neutral, Satisfied, Very Satisfied or Very Unlikely, Unlikely, Somewhat Likely, Likely, Very Likely.
- End with a coupon, a thank you or anything else you can think of as a sign of your appreciation for completing the survey, it will leave your customers with a great feeling.
- Find where your support is coming from! Are they a military spouse, too? How did they find you?
Now that you know the basics of giving a survey, how will you get your customers to take it?