Entrepreneur Spouses: Survey Says

We all love being the center of attention in our shopping experiences, let’s admit it. And when we have an opinion about something, well… that hard-headed military spouse attitude can get a whole lot accomplished! So if we like to give reviews and feedback about what we love and what we hate, give your customers the same opportunity!

Image courtesy of Kristen Hodges

Giving a Customer Satisfaction Survey may sound like a breeze but keep some key things in mind:

• Keep things anonymous for customers so they feel more open to talk about their opinions and experiences.
• Do not place a time limit on your survey… it’s just a survey, not a payment to be processed.
• Make it very clear that you or anyone will not be using their information to SPAM them.
• Sometimes opportunities/experiences did not happen, include “other” or “N/A” as option for each question.
• Leave a short answer area for customers to leave you a Testimonial.
• Include open ended questions as well, like: ”What other items would you like to see in our store?” or ”What could we have differently to make your shopping experience more pleasant?” or ”Share your idea with us!”
• As well as Yes and No questions, like: “Would you shop with us again?” or “Would you recommend us to your friends and family?” or “Was this a gift for someone?”
• Key points to cover: quality, accuracy, condition upon arrival, customer service, communication, checkout process, payment methods and the shop overall.
• Perfection is unattainable as long as you are human, try these ratings on for size: Very Unsatisfied, Unsatisfied, Neutral, Satisfied, Very Satisfied or Very Unlikely, Unlikely, Somewhat Likely, Likely, Very Likely.
• End with a coupon, a thank you or anything else you can think of as a sign of your appreciation for completing the survey, it will leave your customers with a great feeling.
• Find where your support is coming from! Are they a military spouse, too? How did they find you?

Now that you know the basics of giving a survey, how will you get your customers to take it?

• Formstack
• Formsite
• JotForm
• Wufoo